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Thursday, November 29, 2012

New Whitepaper: Monitoring Your Business through the Customer Perspective

This week's FierceFinance is brought to you by Compuware-APM.
 

White Paper: Monitoring Your Business through the Customer Perspective

 

As a result of the online business shift, consumers are increasingly turning to online channels for transactions ranging from; checking their account balance to trading stocks, managing their benefit programs and filing taxes. Did you know poor website performance can make or break a valuable customer relationship?

Financial institutions are struggling to manage an extended global application delivery chain. In a recent study, customers were asked how they would respond to an online banking application that performed poorly.

  • Thirty percent would be less likely to use additional services from the financial services organization
  • Eighteen percent would tell family, friends or communicate their dissatisfaction via Facebook, a blog or Twitter
  • Thirteen percent would use another financial provider
  • Seven percent would close their accounts

Is your organization aware of what customers are experiencing on your website?

Read our new white paper now and find out how Compuware APM can help you ensure your customers remain satisfied with your site performance

Download NOW

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� 2012 Compuware Corporation, One Campus Martius, Detroit, MI 48226

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