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Friday, December 23, 2011

Personal Finance Daily: Holiday season means green for florists

MarketWatch
Personal Finance Daily
DECEMBER 23, 2011

Holiday season means green for florists

By MarketWatch



Don't miss these top stories:

Of the $20 billion or so doled out every year by Americans on cut flowers and potted plants, about a third of that is spent during the Christmas season. With the exception of Valentine's Day, which is condensed into an explosive one or two days and is the biggest selling period for cut flowers, the holiday is the busiest season for the floral industry, writes our Washington editor Maggie McNeil. But supermarket floral stands and online florists are pruning a bigger chuck from the traditional florist shop.

Either way, it's probably not too late to pick up some greenery and blooms to add to the holiday cheer. MarketWatch's personal finance staff wishes all our readers a happy holiday season and a peaceful and prosperous new year.

Anne Stanley , Managing Editor, Personal Finance


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